Advertising
In 2022, ampm celebrated National Horchata Day for the fifth year in a row. As part of the festivities, we were tasked with integrating the giveaway of free horchata with National Hispanic Heritage Month. We accomplished this by honoring and celebrating the Hispanic community through the Sip on La Cultura campaign. This campaign offered a taste of unique Hispanic flavors, food combos, music, and art at ampm throughout September. We collaborated with the talented Mexican illustrator, Luis Pinto, to create a vibrant illustration celebrating the rich traditions and significance of horchata in the Hispanic community. This illustration helped bring the powerful message of Sip on La Cultura to life.
